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Proton Creative focuses on several key areas for SEO improvements.

Website content and design

• Readable, high quality content designed for your intended customers
• Appropriate keyword choice and usage within content
• Smart headings, descriptions, page titles and image file names
• Clear use of your business name, address and phone number
• Conversion optimisation to help turn more visitors into customers
• Clear, mobile friendly design

Technical issues

• Website speed – data compression, image size and more
• Correct set up of Google Search Console and Google Analytics
• Deal with any manual and algorithmic penalties
• Clean up and disavow low quality links to your site
• Set up HTTPS to boost your site’s trustworthiness

Off-page SEO

• Consider online marketing to reach out and build reputable links to your site
• Build a useful portfolio of quality business listings
• Manage and promote online reviews – including the negative ones

With a little research and preparation, you can have a clear plan for improving your small business SEO profile.

Does my small business need SEO?

If you rely only on your Facebook page or word of mouth, you may not need SEO. But if you want to bring in more customers through your website, SEO could have a vital part to play.

• Your competitors may already be doing SEO – putting you at a disadvantage if you neglect it

Without even some simple SEO, your website could be at a disadvantage.

A few questions to ask yourself:

• Are my competitors already doing SEO? Is this putting me at a disadvantage?
• Are there any specific weaknesses in my website I’d like to work on?

If your website is optimised well, we would hope to see several benefits.

1. Credibility. Working to improve Google’s opinion and understanding of your business.
2. Relevance. Seeking a closer match between what customers want and what your website says.
3. Search results. Higher rankings for your important key words.
4. Business improvement. SEO can help you understand your customers better, and identify business opportunities.

Can I do SEO yourself?

Yes. It’s really not that hard, though some technical knowledge is needed. But if you have the time you can definitely learn SEO yourself.

A better question might be “Is it worth the time and effort to do SEO yourself?” For some small business owners, the answer is yet.

Are there problems in the SEO industry?

There are BIG problems in the SEO industry.

What are some warning signs about SEO agencies to avoid?

How can I identify a good SEO agency?

SEO problems

Sadly, many small businesses have SEO horror stories. As with any industry, there are questionable players in the optimisation game. Sometimes they employ techniques that are dishonest, out of date or even dangerous for your website.

• Bad written English
• Cheap overseas labour that doesn’t have a clue
• Poor quality link building
• Focusing on keywords that are unattainable or less useful
• SEO reports that are too dense to understand

Sometimes poor quality SEO works for a while. Sometimes it can send you plummeting down the search rankings.

It shouldn’t be like this. With a little knowledge, a basic once-off SEO setup on your website is quite straightforward. An ongoing SEO campaign is achievable with time too. Some simple on-page optimisation could give you an advantage over much of your competition.