Sadly, many small businesses have SEO horror stories. As with any industry, there are questionable players in the optimisation game. Sometimes they employ techniques that are dishonest, out of date or even dangerous for your website.
- Bad written English
- Cheap overseas labour that doesn’t have a clue
- Poor quality link building
- Focusing on keywords that are unattainable or less useful
- SEO reports that are too dense to understand
Sometimes poor quality SEO works for a while. Sometimes it can send you plummeting down the search rankings.
It shouldn’t be like this. With a little knowledge, a basic once-off SEO setup on your website is quite straightforward. An ongoing SEO campaign is achievable with time too. Some simple on-page optimisation could give you an advantage over much of your competition.