Proton Creative focuses on several key areas for SEO improvements.
Website content and design
- Readable, high quality content designed for your intended customers
- Appropriate keyword choice and usage within content
- Smart headings, descriptions, page titles and image file names
- Clear use of your business name, address and phone number
- Conversion optimisation to help turn more visitors into customers
- Clear, mobile friendly design
Technical issues
- Website speed – data compression, image size and more
- Correct set up of Google Search Console and Google Analytics
- Deal with any manual and algorithmic penalties
- Clean up and disavow low quality links to your site
- Set up HTTPS to boost your site’s trustworthiness
Off-page SEO
- Consider online marketing to reach out and build reputable links to your site
- Build a useful portfolio of quality business listings
- Manage and promote online reviews – including the negative ones
With a little research and preparation, you can have a clear plan for improving your small business SEO profile.